New York, NY : The Front Side Agency (FSA) will be announcing the launch of the agency at a private media and industry event held at the Seaport Studios in the revitalized Seaport District, February 25 th, 2016.

This unique talent management company works specifically with culturally influential clients in the skateboarding and street-art arena. FSA focuses on original content-creation and branding opportunities for their clients. What motivates the FSA is a passionate desire to foster talent through creative avenues and to provide opportunities to help their clients realize their dreams.

“We are 100% for the people” says FSA founder, Michael Becker. “We created the agency to ensure our clients, our people, are taken care of. We believe in fostering development with a guided approach making sure our talent is never taken advantage of or exploited. Our mantras, ‘For the People’ and ‘Remember Why You Smile,’ are important pillars of The Frontside Agency. We believe in our clients and work to make sure they never lose sight of what makes them special and unique,” says Becker.

Their client roster is stacked with fresh young talent such as professional skateboarder Jordan Trahan whose sponsors include New Balance, 5 BORO, and Volcom to name a few. FSA is not focused solely on the “new breed,” and takes pride in representing legendary New York City skateboarder, Rodney Torres , of the TORO! brand. Other dynamic clients include Argentinian mural painter Magda Love, who has shown work all over the U.S. and throughout Latin America. Some of Magda’s pieces have been featured at Art Basel, Governor’s Ball, the N u Hotel, and Brooklyn Industries. FSA additionally manages the Gnarmads, a philanthropic duo consisting of two childhood best friends. The Gnarmads have been recognized for both their skateboarding events and also their cross-country bike tours which have raised funds for countless nonprofits such as the ASPCA, BCA, and recently, Amiga Cuba, where they both raised funds and personally helped build skate parks in Cuba. Also on the list, Piro Sierra , the well-known “pure street” skater most recognized for shredding the Yeezys through the streets of New York City. The list of FSA’s dynamic talent is both extensive and eclectic, but they share a common thread – determination. The launch event, located at 19 Fulton Street at a venue sponsored by The Howard Hughes Corp., will include interactive activations to illustrate the ethos of FSA. A customizable skate bar will feature a limited edition collection of skate decks created by Michael Kirchmann of GDSNY, an international multi-disciplinary design, architecture, branding, and art agency based in New York City.